For a period of about ten years, starting in the late 1970s, anime went through what can only be called a
Golden Age in Japan. Television and movies were joined by the OVA (Original Video Animation) format, which offered advantages over television or film animation. Titles such as Mobile Suit Gundam, Dr. Slump, Macross, and Urusei Yatsura became multimedia hits, from comics to animation to merchandising. Studios were breaking away from traditional stories or taking them in different directions.